Ya got me. My main offer is $9/month and here I am asking you to spend hundreds. But!!

This is a whole course. Complete with worksheets and videos. Videos that break down each aspect of your launch, including the emotional side of things AND how to write to sound like YOU. PLUS all the emails you could ever need to launch.

Not to mention, I’m adding in a two week live component where I will cover every aspect of the course, make time for questions, and give you coworking time to ensure you carve out the space to take the course. I’m not even charging extra for this. It comes with your purchase.

This is a true learning experience meant for the folks that are ready for it. That have the offer and some sort of email list. And are ready to put it all together.

By the end of this cohort, you’ll take the knowledge you learned from this and use it over and over in your launches. For years to come!

If you don’t have the $400 (or even the payment plan option of $200 to start)...do not buy this. Seriously. If you don’t have $400, you are not ready for this course.

But if you just have a little fear around the investment? I invite you to think of what proper, simple, launching could do for your future. In and outside of your business.

Everything will be Monday through Friday at 1pm ET. We will go 90 minutes.

The first 45… Teaching and questions.
The second 45…coworking.



August 12th - Welcome and encouragement Kick Off!


We will cover finding your anchor and shifting your perspective around launching. My goal that day is to get you to relax your shoulders and get rid of that sick feeling in your belly every time you think about launching.

Aug 13th– Launch Phases and Understanding Our Customers

Launching is a roller coaster. Not just emotionally. Literally. Each day of your launch will look and feel different, so let’s talk about it.

We will also cover the most important aspect of your launch…who the heck is gonna buy this thing?

Aug 14th– Objections

Let’s predict the future. Map out all the reasons someone wouldn’t buy your offer. Trust me, this is going to help a TON in actually selling the thing.

Aug 15th– Bonuses

Don’t just throw something on your sales page and in your emails because you think it sounds good. Let’s analyze what your offer is missing or how it could be enhanced and go from there.

Aug 16– ASK ME ANYTHING/ Week 1 Wrap Up

Just like it sounds. Get your questions answered before the weekend, so we can move into the next phase of the course…writing!

Aug 19-22 – The 9 Sales Emails

Together, we will look at each sales email. Why it works, how to modify, etc. We will also be writing these together!! Seriously. You have no excuse not to get this stuff done.

Aug 23– ASK ME ANYTHING/ Week 2 Wrap Up and Celebration

Your last chance to ask questions and get reassurance. We’ll also be doing a little celebration. After all, this was hard work and I want to make sure you know what a badass you are in getting it done!!!

That’s a bummer, but not a real reason not to sign up!

I will be in the FB group and inbox answering all your questions every single day. Seriously. My schedule is completely CLEARED for this cohort.

Plus, price goes up on Friday night to $500 and will not include the live cohort. So you might as well get it for $400 and gain access to the live recordings and feedback, etc.

If you do purchase and end up doing it by yourself, remember! This course was designed to go through on your own in just a weekend. All the videos are less than 15 minutes long and the majority of the course is ACTION ORIENTED. It’s way more about writing and implementing than listening to me drone on and on about everything inside my brain.

I’ve launched at least a dozen different digital products and events in the last 7 years. Most, I’ve launched at least a few times. Heck, with my $9/month membership–every day feels like launch day.

My big claim to fame is when I launched my first course and had 141 people on the waitlist…and proceeded to make 141 sales during the 5-day launch period.

That was 4 years ago. And since then, I’ve helped dozens of people launch with 1:1 services. And helped hundreds launch products from what I’ve taught in other programs, workshops, and live virtual event experiences.

But you should know that the emails and education inside this course are 100% Liz-ified:

-emails that focus on how you AND your product can serve your ideal customers (versus using storytelling as a tool to invoke emotional buying)

– worksheets that give you clarity on your ideal customer before you start writing your emails (ya know, so the writing part goes a lot faster once you’re there)

– a foundational belief in the truth, getting to the point as quickly as possible, and varying your content

– strategies that work in today’s market (because I’m constantly launching and learning what is working right the freak now.)

If that sounds good to you, I invite you to buy right now for $400.

On top of the live cohort where I will go over every single aspect of the course with you…

*9 launch email templates*
I don’t want you to just copy and paste. I want you to actually understand how the email works and how to use it for YOU. That’s why each email comes with its own video walkthrough and sample.

*2 BONUS launch emails templates*
I know we all fear having the same launch sequence as everyone else. Of course, when you watch the video walkthrough and give yourself permission to deviate, that’s unlikely. BUTTTT…to ease your mind, I’m including some bonus launch emails so you can mix and match– varying your launch to make it feel most like you.

*Sample Launch Calendar*
This will allow you to see the different phases of your launch, get a picture of when you should be sending emails, and what happens when your launch is over. [video tutorial included]

*3 Understanding Our Customer exercises*
The key to an amazing launch is to know your customers amazingly well. Use these exercises to “get into the mind” of your customer and brainstorm all the ways your product is going to solve their issues. This is going to make those emails so much easier to write! [video tutorial included]

*Answering Objections activity*
In this wild world we’re living in, it’s more important than ever to be direct and address objections head on. This activity will help you list them all out and create your answers. You know, so you can easily put your answers directly in the templates when you’re prompted. [video tutorial included]

*The Phases of the Launch Sequence tutorial*
What should I expect during a launch? This tutorial answers that question by sharing the 4 phases of your email launch and what kind of sales you’ll likely see at each phase. [video tutorial included]

*Launch Bonuses Tutorial and Creation Exercise*
Possibly the most exciting but the easiest to overwhelm you and your customer…the bonuses! What kind of bonuses should you offer during your launch and why? This tutorial will walk you through the 4 types of bonuses, appearing vs. disappearing. Coupled with an exercise for you to journal out your bonus offers, you’ll be bringing your A GAME to this launch.

Fine by me. I love conscious consumers. (I don’t even shop on Amazon.)

Maybe you’ve launched before but…

the emails you sent didn’t sound like you because you used swipe files and had a hard time making them “you”

had anxiety the whole time because, while you were following a “formula”, you didn’t really understand what was happening, why you were sending out certain emails, or even how to best explain your offer.

things felt mostly thrown together which made you feel uneasy

you spent more time listening to other people’s launch stories instead of spending real time thinking through real reasons why someone should buy, how they might object, and forget about crafting a well thought out bonus strategy

I’d say yikes, but this is pretty typical. So no worries if you were nodding your head. That’s exactly why I created this course and why I’m sharing how I launch things.

The templates are not swipe files. They come complete with video walkthroughs and samples so you can make them YOU.

I don’t just give you a formula. There are several tutorials around your offer, customer, and launch, each complete with an exercise or activity. My goal is for you to feel confident that you know your who should buy this so well and can explain everything about your offer with ease…before you even write a single word of email for this launch.

This will feel really cohesive and mapped out for you.

You will understand bonuses and have a strategy.
You will know why someone should buy and how to open up a conversation about it.
And you will have spent more time working on your launch than just listening to me ramble on about them.


Maybe you’ve never launched before and you…
are tired of seeing all the launch emails that tell you a bunch of heartfelt stories that coerce you into buying


want a more easy-to-write but also effective-as-heck launch email method


feel like there’s so much info out there but you still “don’t know what you don’t know”


have an offer you want to introduce to your audience but don’t want to overwhelm them but do want to make sales but don’t wanna come across as….and so on with the but, but, buts



…then this Launch Method course will work for you.

I know launching for the first time is scary. You don’t know if your audience will be receptive. Maybe you’re doubting if the offer is right for them. Or perhaps you’re just doubting that you can do all the things it takes to pull this thing off.

Let me tell you something: You do have what it takes.

You might just need a friend.

I’d love to help. Inside the Liz Wilcox Launch Method course, you’ll find everything you need and nothing you don’t to launch for the first time.

Exercises and activities to walk you through the launch phases, calendar of events, objections your customer might have, and even craft a bonus strategy that’s sure to surprise and delight folks.

This isn’t a typical course where I info-stuff you. This is very action-oriented and you’ll be spending the majority of your time on thinking, writing, and implementing.

I want this for you!

Oh…last thing.

If you have to decide between groceries and this course…please do not buy. I never want someone to purchase with hesitation stemming from their personal budget. I believe in your ability to make money. And I offer free resources to help you do just that.

Want one? Get one!

You can request a refund within 7 days of purchase. I want you to trust that if this isn’t right for you, I’ll give you your money back without harassment of guilt.

Just like I trust you not to purchase, make copies of everything, bookmark or download all the videos, and then ask for a refund.

We’re both better than that.

So yeah. 7 days. Full refund. No problems. Xoxo

Absolutely! You can email me at any time at admin@lizwilcox.com with your questions. Or better yet…get the hive mind behind your launch and join my incredibly active Facebook group. That place is full of folks that are just as generous with their time and help as they are smart. (that’s a lot of support)