(finally) make email work for your business

for a price nobody can beat

The Annual Pass

Turn email marketing into a sales-driving machine for your business. With 365 days of live coaching, strategy, and a personalized roadmap.


...for just $108

No sneaky up-sells.

No pricey programs.

No five-figure mastermind lurking at the bottom on an endless funnel. 

My goal when you by this Pass? By this time next year, $108 will seems like nothing.
“Best money I've ever spent"

No gimmicks, no upsells. Liz is the real deal. She cares about treating people like people and respecting anyone letting us into their inbox. I've never written an email so quickly in my life that had my vibe and didn't feel like I had to force my words into a stale template.”

Paula Shepherd
podcast host

Ditch the private coaching price tag


Everyone and their mother is raising their prices, sales are slow, and things feel UNCERTAIN as all get out.

You save money for months thinking you'll finally be able to hire an expert, only to find out your kid/spouse/pet needs something and you gotta go on the back burner. Why is everything SO HARD right now?

You've spent way too much on way too much...and it feels like you haven't moved the needle at all. Info overload is real! There's a feeling in your gut that you've got to stop spending.

Everyone seems to be selling you community, but all you really need is someone who knows what they're talking about and isn't afraid to just tell you what to do.

If business in 2025 felt like running a marathon in quicksand ― emotional, complicated, almost not worth it ― you’re not alone.

I'm gonna be real with you and maybe even show you some tough love. 


Email is still the best way to grow your business. And yes! You should still keep going with your business.

Do you really want to be in the same place, with the same doom + gloom in your heart and stomach...as you have right now? 


I don't want that for you. I want you to --for once and for all-- figure out this email marketing thing so you actually make money. And I've got a plan.


Even if you don't.

In 2026, you could spend your time...


guessing

piecing together free YouTube advice
buying random courses when the sales page gives you FOMO
feeling overwhelmed just like this year (and doing nothing!!)
closing your business altogether
wondering if you're "doing email right" 
spend all year having FOMO and stressing that you're making the wrong decisions 


OR you could commit to

one simple + strategic plan (that's already mapped out)
one year of real support
one affordable price


Imagine...

checking "email marketing" off your mental load. 

knowing exactly what to send and when. 

showing up, being supported, and building momentum with your lis0t.
ACTUALLY MONETIZING YOUR EMAIL LIST SO $108 IS NO BIG DEAL



Without the private coaching price tag.

That's the Annual Pass. It's $108 and there's a payment plan option.


WHY THE ANNUAL PASS EXISTS
(and why it matters so much in 2026)

Let’s get real for a second. 


The online business world is noisy. 


People are selling “business in a box” programs with five-figure price tags.

There’s pressure to scale faster, sell harder, and join a mastermind before you’ve even built momentum.

Meanwhile, the 2025 economy has people tightening up spending, getting way more intentional, and asking: “Is this actually going to help me, or is this another shiny distraction?”


I'm in the same boat as you, friend.


I grew up poor, okay? I know what it feels like to need a win—fast—but not have the budget to gamble on a dozen different programs.


So instead of building a “high ticket” anything, I built the opposite


A low-cost, high-support, ridiculously clear year-long plan that helps you build an email marketing machine without burning out or going broke. 


$108 for 12 months. (payment plan below!!!)
Everything included.
No ‘this costs extra.’
No gatekeeping.
Just real help.

The Annual Pass exists because I believe people deserve to learn how to make money before they have it—not after.

And that’s the whole vibe.
Show up as you are.
Learn as I take you step-by-step over the next 12 months.
Grow consistently.
Make your email list work.


Say hello to the ONLY Black Friday offer that helps you monetize your email list and doesn't cost thousands of dollars

The Annual Pass 

Get an ENTIRE year's access to Email Marketing Membership


PLUS ALL MY OTHER PRODUCTS FOR FREE

Learn every building block of email, copywriting, and sales to turn subscribers into loyal + happy customers. In one year or less.


That means you get: 

 

52 weeks of newsletters done-FOR-you ― no more writing from scratch!

Access to my ENTIRE library of courses for every stage of the email marketing journey ― from building your list to selling like a pro

LIVE rounds of my best workshops and courses so you're learning all year long and building on concepts to get you to the (monetized!!) finish line

 Quarterly planning sessions and offer brainstorming power hours to map out your content and nail what and when you're going to sell. (new for 2026!!)

All my NEW content and trainings that drop throughout the year ― at NO extra cost 

For just $108! (new payment plan!)


No extra fees. No VIP tier. No nothing. It's literally all yours, baby.

Let's make 2026 the year you:

Send consistent emails that are fun to read, write, and get “omg I LOVE this” replies

Grow your list into a community of subscribers who are obsessed with (aka purchase!!) what you create

Launch new products or services any time you want― using just email ― no fancy funnels, tech headaches, or stress

Start building a business that keeps growing, even while you’re binge-watching Netflix


Best part? You can get there even IF right now…


Your email list only has the same 250 people since 2020
No one is clicking, opening, or replying to your emails (and it’s starting to feel personal)
The idea of real $$$ from your emails feels less likely than the economy improving in the next 90 days

Together, we’ll get you to a place where you can confidently fire off an email (in 20 mins flat) and watch the clicks, replies, and $$$ roll in. Pinky promise.

Aurora Gregory
Speaker + Author

This has helped me fall in love with emailing my list. The tools + templates are fun, inspiring, and so easy to use! Anything that makes my life as a business owner easier is going to make my list of favorite things!

Stephen Hockman
Founder of SEO Chatter

I sold 6 of my signature course ($1297) through EMAIL only. I was blown away that people would invest so much money just by sending emails I got from the membership.

Wes Pearce
Substack Writer

"I’ve made $100K+ in sales from my little digital products this year, and a huge part of that is due to your email templates and training I’ve been relaunching one of my 3-4 small offers every few weeks via email and I always use some of your templates in the mix."

LaKisha Mosley
Mental Health Advocate

Yes! Got the yearly membership. Email list has grown from 1300 to 1700!! And I monetized in just a few months of joining. 


2026: The Year of 

“We’re Doing This Together”

One thing I learned this past year is that people don’t need another giant information vault. They need a plan… a rhythm… a community that keeps them moving… and clear guidance on exactly what to do next.

2026 is built around live structure, real support, and strategic repetition that gets results. 


On top of weekly newsletter templates and monthly q+as, here’s what you get access to throughout 2026 as a Passholder: 


3 List Building Challenges 


We run these together so your audience grows consistently—not in random, exhausting bursts. Each challenge includes templates, prompts, and clear “just do this today” steps. 


Quarterly Planning Sessions
Every 90 days, we sit down together and map out your emails, promotions, and content so you’re not winging it. You’ll walk away knowing exactly what you’re doing next. THIS IS WORTH THE $108 ALONE, ARE YOU KIDDING ME, LIZ?!


Quarterly Brainstorming Sessions
Bring your ideas, offers, struggles, or blank screens. We’ll brainstorm as a group so you leave with clarity, angles, subject lines, and messaging that fits your business. 


2 Live Digital Summits
Big topics, big takeaways, big implementation, baby! Each summit includes people from our membership...not just "experts" that already have their isht together.
Any additional templates, swipe files, and VIP-style access? You get it automatically as a Passholder.
No extra payments. No upgrades. 


Live Workshops All Year Long 

These workshops help you build key systems you’ll use for the life of your business, including… 

• Welcome Sequence Workshop
• Sales Page Training 
• Launch Course + Implementation Sessions 
• Other pop-up workshops based on Passholder needs 


Everything you’ll need to grow your list… engage your audience… build trust… and sell confidently is included.

It’s a full calendar of support designed to make sure you’re always moving, always implementing, and never alone in the process.

In other words… 


2026 is not the year you “try again.”
It’s the year you finally get your email marketing flowing and . Because you finally have a solid plan and someone who cares (me) to keep you motivated, learning, and hitting that sent button.

Let's talk the next 12 months.

Let’s talk transformation. (The good kind, not the “I manifested $100k in 38 minutes even though I was already rich” kind.) 


When you commit to a year of email with consistent templates, clear direction, and structured live support… your business stops feeling chaotic. 


You stop guessing what to send
You always have a template--weekly, sales, price changes, downsells, live workshops...You name it, the Annual Pass has it. You always know your next step. You always have clarity.

You grow your list without the “IDK what I'm doing” panic
You show up to the list building challenges, follow the plan, get results.

You make email your income machine
Every live workshop, course cohort, and summit is put on the calendar in a specific order to follow a strategic plan towards monetization. Designed to find you some confidence, build momentum throughout the year, and end 2026 with your most profitable month ever. 

You stop buying new courses
Because they're already included. You stop investing piecemeal. Everything you need is in one spot--inside your dashboard!

You feel supported
You have access to me. Real access. I don't have any "coaches" to pawn you off on. And the community? It’s unmatched, if I can toot their horn for them. Cheerful, helpful, and probably the only email marketing group on the internet where you really can ask anything.


In other words…

The Annual Pass gives you the structure, strategy, and support you need to finally send consistently and sell confidently.


Morgan Moore
showit designer

“With the membership, I launched my first digital product and made $500 in the first week!”

Kris Bolt
faith-based entrepreneur

Seriously the best money I've EVER spent on my business. My new EMM-style welcome funnel that I created as a Passholder is WAY outperforming anything I previously had--an open rate of 52% and click rate of 21%!

Katie Holloway
eco-friendly design

“If you hate writing emails, or have put it off because you're afraid, then you NEED this. It's fool proof and seriously makes writing emails a breeze. I feel so much more confident now than I ever would have if I had tried starting my newsletter on my own.”


Get an ENTIRE year of done-for-you emails, support, and trainings for only $108

Who makes the perfect Passholder

This isn’t a “you must be earning six figures” type offer. There's enough of those on the market.


It’s for regular business owners who want to make email their simplest, steadiest, most profitable channel. You’re a great fit if you: 


• Want to build an email engine, not just a list
• Hate guessing what to write
• Want to save $$$ by getting everything in one place
• Crave structure without complexity
• Need templates and walk-throughs (not just theory)
• Want a low-pressure, high-support approach
• Are tired of buying individual programs you'll never use
• Want to show up to live events without paying extra
• Love simple solutions that actually work 


If you want to feel clear, supported, and confident next year...this is your sign, baby boo! I have cleared my schedule just for you, created a plan for us to follow, and will work hard to get you rockin' your email game!

Monica Sharma-Patnekar
Brand Strategist

For this price, it's an absolute no-brainer! Ongoing access to training on various topics-- from list building, welcome sequences, to launches... again no-brainer.

Bev Feldman
ConvertKit Specialist


I used one of your voting emails on Thursday-- it has an 11.9% CTR. That's by far the highest engagement I've ever had with an email sent to my entire list.

Justin Collard
Parent Coach

 
Live cohorts were the key to keeping me accountable. It was so nice to be in a like minded group of people who were trying to achieve the same goal. Also, time with Liz is always fun!

Why only $108
(and always will be)

I don’t want you to wait for “someday.” I want you to start now. I also don’t believe in fake scarcity, high-pressure funnels, or selling a $2000 program when you still need help writing your welcome sequence.

Accessibility is the business model.
Community is the business plan.
Consistency is the strategy.
Email is the tool.

That’s why I’ve kept the Annual Pass at $108 for 4 years running. And I've only added more personal support. And a payment plan for those that need it. No shame!

It’s not about making a quick buck.
It’s about helping you build a long-term, stable, email-powered business.

Get INSTANT ACCESS to these trainings as Passholder for just $108

Sales Page Training + Template ($150) (live cohort in Q2)


Learn the 3 types of sales pages, how to pick the right one, and get a template for you to plug and play with inside your business.

Open Sesame ($49) 


2-hour workshop on how to revive and maintain the health of your email list + get people to open your emails.

Liz Wilcox's Launch Course ($500) (live cohort in Q3)


Complete with email templates, tutorials, and activities that help you hone in on how to best explain your product to your ideal customers and let go of other intense, coercive strategies that might keep you clinging to any and every buyer.

Summit Email Success ($149) 


Before, during, and after-the-event email templates for your summit. Designed to get people to show up live + make you All Access Pass sales.

Bankable Black Friday ($100) (live cohort in Q4)


1 hour Black Friday training with Email Sequence Templates.

Building Community w/ Email ($12) 


2-hour workshop on why email is the perfect place to connect with your audience and how to do it so it leads to real connection and cashflow.

Email Metrics that Matter ($49) 


Discover the truth behind that pesky little Apple ios update. Then learn the larger picture of email metrics and which to focus on for success of YOUR business.

Just Presell It ($49) 


Already-written template sequence for selling a product before you build it.

Welcome Sequence Workshop ($49) (live cohort Q1) 


Write (or rewrite) your welcome sequence to increase clicks, replies, and buys! 


BUT WAIT! YOU ALSO GET ACCESS TO ANYTHING ELSE I CREATE OVER THE NEXT 365 DAYS. I WON'T ASK YOU FOR ANOTHER DIME.

“I quickly learned that the Pass is more than just email templates to repurpose. You get a full education in email marketing without even realizing it until you run the numbers and see that you're emails are profitable and you're emailing 2-3x more than ever before.


Liz seriously overdelivers in every aspect of EMM, but sets it up in a simple, digestible way. EMM and the Pass is a supportive, empowering space that makes email fun and do-able, without having to spend hours a week on it.”

Janine DeVault
Pet Content Creator
Is the Annual Pass really right for your business? 

This is for you if you’re a service provider, ecommerce store, or content creator who’s so freaking tired of: 


 Ghosting your email list and sending those awkward “It’s been a while..” emails (please, don’t do this)

 Wasting precious brainpower overthinking every single email

 Stopping and re-starting your email list every 3 months

 Buying alllll the things and still not having a profitable email list

Feeling like they are never gonna get ahead in business


But more importantly, this is for you if you’re READY to: 


 Send emails consistently and become your subscribers’ fave name in their inbox

 Spark real conversations in your inbox that turn into real products that sell

 Get the accountability, support, and done-with-you action steps that make email marketing easier, faster, and actually fun


And this is STILL for you EVEN IF:

You don’t have anything to sell (yet)


You get the trainings AND the email templates you need to build genuine relationships w/ your audience. Meaning, by the time you’ve got something to sell, you’ll have an email list primed and ready to hit buy.

You literally have no spare time


You’re exactly who I can help. I know you don’t have time to listen to the traditional "tell stories" and "build funnels" advice out there. So I keep email marketing simple as hell. You’ll be sending out emails in 20 minutes a week—quick, easy, and done.

You don’t have an email list (yet)


I show you how to build a list of the right subscribers (without ads) AND how to make sure they’ll stay on your list forever and ever, amen. Start with my List Building Training to hit the ground running.

You don’t have any 'stories' to tell


We’re writing newsletters ― not novels. You don’t need to write the next Game of Thrones or trauma dump to your email list to ‘connect’. That’s not how I roll. I believe in short get-to-the-point newsletters that you can fire off quickly and still turn subs into fans.

You’re not a writer


GOOD. You don’t need to be. I’m the writer here! I know how to write templates that sound really good AND connect with your audience. Just pop in your details, hit send, and boom—done.

You’re scared of annoying your audience with more of emails


I send double the amount of emails than most celeb email marketers you know. And I STILL pull in 60% open rates, 5% click rates, with half of my list labeled as customers. It’s not how many emails you send—it’s writing emails people actually want to read. And I’m hand-delivering the framework I use daily to pull in those stats.


Candace Taylor
Dream Doula
 I used one of the strategies from the last live q+a and got so many (juicy!) replies! I now have an idea for the perfect product to sell to my list!  I'm so grateful for you and the membership!


Mike Ganino
Podcast Host

This is probably the best product I’ve purchased in a year. Love it. Sent the July 6th email today — and voila. My list loves me again. Thanks for making something so practical and so helpful.


“What's the catch with this $108 deal?"
and other smart questions you have...
  • Point blank. What’s the catch?
    No catch. No expensive upsells. No VIP mastermind lurking behind the funnel. $108 gets you all the tools, templates, roadmaps, and live support for an entire year. That’s it. Easy yes, high reward, low risk.

  • How does the Annual Passholder thing work again?
    Think Costco…but better. You pay your membership ($108) and get everything inside, including:

    -Weekly newsletter templates with walkthrough videos
    -Monthly live Q&A
    -Separate quarterly planning and brainstorming sessions
    -Access to every digital product I’ve ever made (and will make in 2026!)
    -Special workshops the entire year so you don’t lose momentum: welcome sequence, list-building challenges, sales pages, and launching!

    All designed to get you from where you are now...to monetized and happy with your email list by this time next year!

  • Can I pay monthly instead?
    Kind of. $9/month will get you inside Email Marketing Membership where you have access to the templates and once a month calls only. No live cohorts, no roadmap, no brainstorming and content planning calls, etc.
  • I have a special/difficult/small niche…will this work for me?
    Yes! Templates and trainings are designed to be flexible. Passholders in astrology, crochet, photography, copywriting, accounting, and dozens of other niches have adapted them with success. I can offer this because I started out in a weird kinda niche, too. RV travel!
  • Tell me more about the templates. What are they exactly and how can I use them for my business?
    These templates are your golden ticket to sending consistent emails, baby!

    The reason you’re not as consistent as you wanna be is because you 1) have to start from scratch every single time and 2) are too in the weeds of your biz to think up ideas every week.

    Let me solve those problems FOR you.

    I do the brainstorming.

    Then I write the ‘bones’ of the emails, mad libs style, so you’re not starting from scratch.

    Then tell you the STRATEGY behind an email like this so you know for next time.

    All you gotta do is fill in the details to reflect your business, your style, and your audience. Use it word-for-word or purely for inspo.

    If that's not enough, I also write two A+ examples of what the template could look like to get even more ideas flowing for your email.

    And give you a 4-6 minute walkthrough of how you can make the template personalized to you.
  • I’m scared of sounding the same as everyone else in the membership.
    Ya won’t.

    Even though you can use them word-for-word, they’re not one-size-fits-all either. They’re designed as flexible outlines so you have the freedom to make them your own. With the video walkthroughs and the 2 x fully-written examples, you’ll see how to put your own spin on them.

    The more you use ‘em, the more emails you’ll send, and the more you’ll discover and refine your own unique voice.
  • Is there a refund policy?
    This product is a steal of a deal...but it's not for everyone. Due to its digital nature, its CRAZY low cost, and the fact that you get ALL my products for about .06% of their original cost, I can't offer a refund.

    HOWEVER...if you email and let me know this isn't for you, you can exchange this product for my highest priced course ($500!) OR a 30-min 1:1 with me. I want you to have what you need to succeed with email marketing and hopefully this seems fair to you, too.
  • I don't have a list yet. Can I join?
    Perfect! We’ve got you covered with list-building mini-courses already loaded into your dashboard and three challenges throughout the year to make sure you’re growing all year long.

Let's do this, babyyyy!

Where do you want to be in a year from now?


Whatever vision popped into your mind, know that email CAN get you there.


Join the Annual Pass for $108 and get every template, training, live event, and roadmap for the entire year.


No hidden costs. Just the most supportive email experience online. (that also happens to be the lowest price.)


Sign up for just $108 and let's make 2026 the year your email list finally makes you $$$!

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