Email Marketing Membership

It's July 25th. You sit down at your computer, beverage(s) in hand, ready to "work on your business."

After being on the waitlist with Liz, you know you should email your list. Or even better...go out and find people to actually join your list.

Which reminds you...

"I really should log into that course I already bought and watch something."

Oh but wait! Now you remember there's a workshop you wanted to attend. You look at your calendar and it's at noon today.

So you type "Instagram" into your search bar and decide to watch reels as "research" for what kind of content you want to create. Who knows? Maybe it'll give you an idea for what to put in your newsletter.

I want to yell, but not at you.

The huge learning curve of business? Most people go to college for that. There is government-mandated curriculum and experts that review the teacher's coursework before students ever even enter the classroom.

But for decades, the industry behind helping you start a business online has been teaching you with methods that stop working in the 1940s. Lectures. Worksheets. Stuff like that.

And what they give you to study is backed by nothing but "well I did it this way, so you should be able to, too."

WTF?! Santa, come put coal in these people's stockings!

Here's the thing, boo.

A lot of us are neurodivergent. Or have busy lives that cause us to be distracted, tired, worn out, or just in need of extra support to reach the business goals we so desperately want.

Hopping on Zoom to hear someone talk about email...is just not going to cut it.

You don't need any more information.

What you need --what we all need-- is implementation.

And for the love of all that is holy, please! Internet Gods! Send us someone who can help us actually cross the finish line of our goals so that we...

...aren't left feeling discouraged every time we turn off our computer or close our planner!!!

...can start to knock things off our to-do list and feel proud at the end of the day!!!

...see the fruits of our labor!!!

...actually make some freaking money from our email lists for once in our lives!!!!!!

I have good news.

That "old way" of teaching you email marketing? We're done.

Turns out, you can learn a whole heck of a lot more by doing...than you can sitting down and forcing yourself to watch replays and ask questions in a FB group where the leader isn't even present.

It's 100% not your fault that you haven't been consistent with email. Let alone monetized.

You're fighting an industry that profits from your confusion. And lack of implementation.

The "gurus" want you and me to believe that email is complicated. They need us to believe we need:

-complex segmentation
-long, daily story based emails
-expensive software to create massive, multi-track funnels.
-them!!!

Why?

So they can sell you $2000 courses explaining it all, upselling you into even more stuff that gets you consume rather than produce.

But you just found the corner of the internet where we are fighting against all of that.

We are fighting against

complication
consuming
content that keeps us feeling "not ready just yet"

Waddup. I'm Liz Wilcox. They call me the Fresh Princess of Email Marketing.

I'm not here to teach you endless email strategies so you never decide how you actually want to go about things.

I'm here to show you how to build a list of loyal fans who actually look forward to seeing your name in their inbox and buy from you.

And give you the university-level tools you need to actually take action.

Imagine with me for a sec:

The "Blinking Cursor of Doom" is gone forever. You sit down, open a template from the vault, fill in the blanks, and hit send in 20 minutes flat.

Your subscribers reply to you. You got ideas on what to say from other Passholders' homework submissions and the Show and Tell sessions. And woah! It actually worked. Stuff like... "OMG, I needed this today!" and "I normally don't read emails, but yours..." is becoming super normal for you.

You make sales while you sleep. Using the Milestone Tracker and the weekly co-working calls to keep you motivated, you created a visibility strategy for growing your list, wrote your welcome sequence, and followed through on your Black Friday sale. And now? It sounds cliché, but when you email consistently (which is easy now with all the support you get as a Passholder), it’s just math.

This isn't a "I believed Santa was real until..." type of thing.

I promise you this is what happens when you become an Email Marketing Membership Passholder...when you commit to the process AND have someone who actually knows how to teach.

How? I have a a master's degree in educational leadership. I literally went to school to lead educators...to help YOU get things done.

Community Connection (no, actually)
The Send Shelf-- a place to highlight what the community sent this month...see what's working and who is inside EMM with you for possible synergy!

Show and Tell-- once a week, come and share what you actually wrote. A place to brag, learn, and make friends in the industry.
Network Nights-- themed for different industries, come find your next collab. Over 4k members, so guaranteed you won't be the only one there!
Coffee Matching-- fill out a 30-second form and get paired for a virtual meetup. Perfect if you're a normal person who can't afford to go to IRL conferences all the time.

Rewards + Gamification
The Milestone Tracker gives you points just for working on your email list and being inside the community. Get points for sending an email. Getting a reply to your newsletter, growing your list each week, and even for helping others inside EMM. Answered someone's question? Left thoughtful feedback? Made an introduction that led to a collab? Points! Points! Points! And all that leads to prizes! Drawn once a quarter (or more) to include swag + merch, strategy calls with Liz and her closest peers, email mentions, and more!

Get an ENTIRE year's access to Email Marketing Membership

PLUS ALL MY OTHER PRODUCTS AND IMPLEMENTATION TOOLS FOR FREE

Every building block of email, copywriting, and sales to turn subscribers into loyal + happy customers. All the tools you need to actually get work done. $108.

That means you get:

1. Weekly Newsletter Templates
Fresh, relevant, and designed to convert. Delivered straight to your inbox and dashboard every Monday so you don't have to remember to log in or stare at a blank screen again.

Every template comes with a video explaining why you'd send this one. I teach you the strategy behind the copy so you actually become a better marketer just by watching. Short and to the point, so you know what to write... not be distracted from writing.

2. Calls + Correspondence That Support Your Learning
Less lectures...more intentional virtual learning environments.

Big Sender Circles allow you to bring what you're working on and get direct feedback from me (and the group.)

Monday morning accountability calls to share what you're working on and declare your goals for the week. Studies show that the goals we share with others are the ones we achieve.

Three times a week co-working sessions. Hop on Zoom for an hour and use the power of body doubling to walk the walk in your business and do the thing you said you would do. It's been proven that even working together online increases your productivity! These are perfect for you if you find yourself getting distracted often...or if you're the type of person that needs dedicated time on your calendar to get your butt in the chair and work on email marketing.

Quarterly planning and brainstorming sessions so you get your ideas out of your head, into a solid plan, and onto the calendar to take action on each day.

You also get direct access to me via email. Most coaches charge for this. You get it included, for just $108. (yes, literally you can email me any time!)

3. Actual Community + Connection
One of the biggest indicators of success in online business is your network. If you don't have a good one, you won't last very long. That's why Passholders get some amazing ways to connect with each other...for encouragement, kinship, and collabs.

Network Nights based on your industry.
Coffee Matching based on your objectives.
Show and Tell based on your progress.
And the Send Shelf based on showing pride in your work.

We also have a place where you can nominate Students of the Month! That means throughout the year, I'll be giving you opportunities to meet each other and make real friends that cheer each other on.

Oh, and let's not forget the conversations that are happening in the community like the Friday "Hit Send" Club and Tiny Favor Tuesday.

Around here we have a culture of "together, we can do anything." And it's true.

4. To Choose Your Own Adventure
Instead of feeling overwhelmed by "all the things" inside a membership, we believe you should only focus on what matters to you. No one expects you to enroll in college and take every class on the roster! You pick and choose based on what you need right now AND what you want your future to look like.

And around here, that's exactly what happens.

Year-round, we have live "opt-in projects" that include

--a 4-8 week commitment
--async assignments like watching a video, reading a piece of content, writing emails, etc
--in sync/live sessions with the teacher (me, Liz Wilcox) where we go deeper with the content you've already started learning on your own and even work on things together "in the classroom"
--homework to be turned in, reviewed, and revised for final output
--forums and chats with other students to learn from each other

Topics for the 26-27 "school year" include:

List Building
Business Metrics
Sales and Marketing
Black Friday Offers
Welcome and Weekly Emails
Video (short and long)
and more!

For those that need to work solo, or prefer shorter projects...we got you covered with Choose Your Own Adventure Action Plans. All 30-days. All tiny tasks. All delivered to your inbox so you don't forget. Pick from:

Audience Growth
Nurture
Sales

5. Instant access to my ENTIRE curriculum
If you prefer to get ahead of what we're doing live, go ahead! I have my entire library of courses available to you immediately. I cover list growth, launching, getting replies, Black Friday sales, community building, and more! For every stage of the email marketing journey ― go at your own pace.

7. Rewards
It's not enough to want to do something. I know that. Most of us, especially with how overloaded our brains are (nevermind if we're neurodivergent)...we need a reason to get things done. An external one. That's why you earn points and get rewarded for every little thing you do in and out of the membership in regards to email marketing.

Help someone in the community? +10
Send a newsletter? +15
Get an unsubscribe? +1 for each one! (yep. You heard me.)

Points add up to win prizes like strategy calls, email mentions, and even fun swag!

8. All my NEW content and trainings
Anything digital I decide to create over the next 365 days is yours― at NO extra cost

All this for just $108!

No extra fees. No VIP tier. No nothing. It's literally all yours, baby.

Send consistent emails that are fun to read, write, and get “omg I LOVE this” replies

Grow your list into a community of subscribers who are obsessed with (aka purchase!!) what you create

Launch new products or services any time you want― using just email ― no fancy funnels, tech headaches, or stress

Start building a business that keeps growing, even while you’re binge-watching Netflix

Best part? You can get there even IF right now…

Your email list only has the same 250 people since 2020
No one is clicking, opening, or replying to your emails (and it’s starting to feel personal)
The idea of real $$$ from your emails feels less likely than the economy improving in the next 90 days

Here's how I'm gonna ensure this happens for YOU:

1. The "Plug-and-Play" Weekly Ritual

Consistency is the secret sauce. But consistency is hard when you have to be creative on demand. Inside the membership, I give you a brand new, fully written newsletter template every single week.

• The Psychology is built-in: I handle the hooks, the transitions, and the sales psychology.
• The Personality is yours: You just fill in the blanks with your stories and your offers.
• The Result: You hit send every week. Your audience stays warm. You stay top-of-mind.

Plus the accountability and co-working to actually have time to work on it.

2. The "21st Century Learning Experience" Strategy
Pick and choose what you need to be working on. Jump into the live stuff where it makes sense. Have peers to work with. Meet new friends with common goals. Gamify your work so you actually get it done.

3. The "Big Sender Circle" Feedback Loop

Most memberships are ghost towns. Ours is a partyyyy where everyone works together...and gets rewarded for doing so.

• networking nights and coffee matches
• weekly check-ins and places to show off and see other people's work
• prizes drawn quarterly and at certain milestones

You're never in the dark.

This is the year you finally get your email marketing working. Have a solid plan. And a group who cares to keep you motivated, learning, and hitting that sent button.

Here's what's realistic for you when you become a Passholder and commit to a year of email with consistent templates, clear direction, and structured live support…

You stop guessing what to send
You always have a template--weekly, sales, price changes, downsells, live workshops...You name it, the Annual Pass has it. You always know your next step. You always have clarity.

You grow your list without the “IDK what I'm doing” panic
You show up to the list building projects, follow the plan, get results.

You make email your income machine
Every opt-in project, action plan, and community event follows a strategic plan towards monetization. Designed to find you some confidence, build momentum throughout the year, and end next July with your most profitable month ever.

You stop buying new courses and memberships
Everything you need to make money in your business is right under one login. You stop investing piecemeal. Instead, you start investing TIME into getting stuff done.

You feel supported
You have access to me. To each other. This community? It’s unmatched, if I can toot their horn for them. Cheerful, helpful, and probably the only email marketing group on the internet where you really can ask anything.

In other words…

The Annual Pass gives you the structure, strategy, and support you need to finally send consistently and sell confidently.

Morgan Moore

showit designer

“With the membership, I launched my first digital product and made $500 in the first week!”

Kris Bolt

faith-based entrepreneur

Seriously the best money I've EVER spent on my business. My new welcome funnel that I created as a Passholder is WAY outperforming anything I previously had--an open rate of 52% and click rate of 21%!

Katie Holloway

eco-friendly design

“If you hate writing emails, or have put it off because you're afraid, then you NEED this. It's fool proof and seriously makes writing emails a breeze. I feel so much more confident than ever with writing my newsletter myself.”

Around here, we're building a specific culture. And I need to protect my people. So let me be clear about who we are.

We are Big Senders. We...

• believe in connection over conversions.
• know that consistency creates cash.
• treat our subscribers like people, not numbers.
• just hit send without overthinking.

But above all, a Big Sender is just a regular person wanting to make email their simplest, steadiest, most profitable channel.

You’re a great fit if you:

• have a product or service you believe in. You know you can help people, you just need help telling them.

• want to build a long-term asset. You understand that an email list is the only asset you actually own, because social media can disappear tomorrow!

• are ready to take imperfect action. You are willing to stop being a "perfectionist" and start being a "directionalist"—moving in the right direction even if it's not perfect.

And it's especially for you if you're done with:

• ghosting your email list and sending those awkward “It’s been a while..” emails
• wasting precious brainpower overthinking every single email
• stopping and re-starting your email list every 3 months
• buying alllll the things and still not having a profitable email list

You should pass on this if you :

• are looking for a "Get Rich Quick" scheme. Email is a relationship channel. Relationships take time and consistency.

• want to trick people. If you want to use "fake urgency" or manipulate people into buying junk, please go elsewhere.

• need AI to do 100% of the work. We use templates, but we add humanity. If you want to sound like a robot, use ChatGPT. If you want to connect, use these strategic methods and templates. I will absolutely challenge you to stop using AI in email. It's a direct line to your customers and you're destroying it by letting it be woven by machines.

• You are rude. We are a kind, supportive community where everyone matters. We rise together. Bad vibes get the boot.

If you want to feel clear, supported, and confident next year...this is your sign, baby boo! I have cleared my schedule just for you, created a plan for us to follow, and will work hard to get you rockin' your email game!

Monica Sharma-Patnekar

Brand Strategist

For this price, it's an absolute no-brainer! Ongoing access to training on various topics-- from list building, welcome sequences, to launches... again no-brainer.

Bev Feldman

ConvertKit Specialist

I used one of your voting emails on Thursday-- it has an 11.9% CTR. That's by far the highest engagement I've ever had with an email sent to my entire list.

Justin Collard

Parent Coach

The live project was the key to keeping me accountable. It was so nice to be in a like minded group of people who were trying to achieve the same goal. Also, time with Liz is always fun!

I don’t want you to wait for “someday.” I want you to start now. I also don’t believe in fake scarcity, high-pressure funnels, or selling a $2000 program when you still need help writing your welcome sequence.

Accessibility is the business model.
Community is the business plan.
Consistency is the strategy.
Email is the tool.

That’s why I’ve kept the Annual Pass at $108 for 4 years running. And I've only added more personal support.

It’s not about making a quick buck.
It’s about helping you build a long-term, stable, email-powered business.

So yes! It's $108. That's 30 cents a day!!! You will probably lose that much in change this year alone. Invest it in your business instead.

“I quickly learned that the Pass is more than just email templates to repurpose. You get a full education in email marketing without even realizing it until you run the numbers and see that you're emails are profitable and you're emailing 2-3x more than ever before.

Liz seriously overdelivers in every aspect of EMM, but sets it up in a simple, digestible way. EMM and the Pass is a supportive, empowering space that makes email fun and do-able, without having to spend hours a week on it.”

Janine DeVault

Pet Content Creator

Point blank. What’s the catch?
No catch. No expensive upsells. No VIP mastermind lurking behind the funnel. $108 gets you all the tools, templates, roadmaps, and live support for an entire year. That’s it. Easy yes, high reward, low risk.
How does the Annual Passholder thing work again?
Think Costco…but better. You pay your membership ($108) and get everything inside, including:

-Weekly newsletter templates with walkthrough videos
-accountability + community tools so you actually build your email list AND your network at the same time
-Separate quarterly planning and brainstorming sessions
-Access to every digital product I’ve ever made
-Special opt-in projects and choose your own adventure plans throughout the entire year so you don’t lose momentum on monetizing your email list

All designed to get you from where you are now...to monetized and happy with your email list by this time next year!
Can I pay monthly instead?
Kinda... $9/month will get you inside Email Marketing Membership where you have access to the templates and once a month calls only. No accountability and coworking, no opt-in projects or 30-day action plans, no brainstorming and content planning calls, etc.
I have a special/difficult/small niche…will this work for me?
Yes! Templates and trainings are designed to be flexible. Passholders in astrology, crochet, photography, copywriting, accounting, and dozens of other niches have adapted them with success. I can offer this because I started out in a weird kinda niche, too. RV travel!
Tell me more about the templates. What are they exactly and how can I use them for my business?
These templates are your golden ticket to sending consistent emails, baby!

The reason you’re not as consistent as you wanna be is because you 1) have to start from scratch every single time and 2) are too in the weeds of your biz to think up ideas every week.

Let me solve those problems FOR you.

I do the brainstorming.

Then I write the ‘bones’ of the emails, mad libs style, so you’re not starting from scratch.

Then tell you the STRATEGY behind an email like this so you know for next time.

All you gotta do is fill in the details to reflect your business, your style, and your audience. Use it word-for-word or purely for inspo.

If that's not enough, I also write two A+ examples of what the template could look like to get even more ideas flowing for your email.

And give you a 4-6 minute walkthrough of how you can make the template personalized to you.
I’m scared of sounding the same as everyone else in the membership.
Ya won’t.

Even though you can use them word-for-word, they’re not one-size-fits-all either. They’re designed as flexible outlines so you have the freedom to make them your own. With the video walkthroughs and the 2 x fully-written examples, you’ll see how to put your own spin on them.

The more you use ‘em, the more emails you’ll send, and the more you’ll discover and refine your own unique voice.

Plus, you have the ability to check out the Send Shelf, the homework submissions, and come to the Show and Tell to see how others are using the templates and making them unique!
Is there a refund policy?
This product is a steal of a deal...but it's not for everyone. Due to its digital nature, its CRAZY low cost, and the fact that you get ALL my products for about .06% of their original cost, I can't offer a refund.

HOWEVER...if you email and let me know this isn't for you, you can exchange this product for my highest priced course ($500!) OR a 30-min 1:1 with me. I want you to have what you need to succeed with email marketing and hopefully this seems fair to you, too.
I don't have a list yet. Can I join?
Perfect! We’ve got you covered with list-building mini-courses already loaded into your dashboard and three challenges throughout the year to make sure you’re growing all year long.

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